Our formative research into the intersection of public values and arts, culture, and creativity, identified that the American public believes that if they had more opportunity to express or experience creativity in their lives, they would be happier, healthier, and less stressed.

As you craft stories, messages, and programs that tap in to this benefit of WELLBEING, consider the following concepts that share how connecting through creative expression…

  • Reduces stress and helps us find balance

  • Boosts resilience, recovery, and healing

  • Fosters lifelong brain health

  • Energizes and recharges us

  • Reconnects us with ourselves and what’s most important in our lives


News you can use

A growing collection of studies, trends, and new ideas from the fields of art, creativity, health and wellbeing.