Located in the heart of downtown San Jose, The Tech Museum of Innovation has a unique opportunity to represent one of the most inventive places in America – Silicon Valley. But it also faces pressure to find new and interactive ways for visitors to engage with one another as they learn about science, creativity, and technology. (Learn more about how audiences are looking for active ways to engage with arts and culture in the Creating Connection research.)
So how can the museum offer a balanced visitor experience that incorporates screens and fosters real connections among audiences?
Out with the old, in with the app
The Tech created an app that invited visitors to work together, use their creativity, and document their visit – blending both digital and personal experiences and encouraging audiences to engage with the museum and each other in a new way.
Learn more from Tyler Lindow, gallery program specialist, about their experience using the Creating Connection framework to innovate their engagement efforts.
Time to reboot?
Applying the Creating Connection framework is easy! You can download tools to get started telling stories that help people grow, give our communities a voice, and contribute to people's happiness and well-being.
This case study was made possible by the David & Lucile Packard Foundation, the City of San Jose Office of Cultural Affairs, and the #408Creates program. Leadership support was provided by Metropolitan Group and Arts Midwest.
Special thanks to The Tech. Video by Gleidson Martins of News Up Now. Banner image is courtesy of The Tech.