We often talk about how making memories is one of the benefits that people derive from their creative experiences – that people want opportunities to connect with those they love and memory making is a powerful element of that connection.
As part of our work over the past few years, we’ve worked with organizations to create messages and programs that tap into this concept of memory – like the New Ballet School inviting their students to speak to the impact of their first ballet teacher and City Lights Theater offering audiences physical reminders of their time together.
But while I often speak about this value in my professional world, late last month I had the distinct pleasure of experiencing that memory making as a member of the audience.
The audience experience
As part of my family’s efforts to give experiences instead of things, we had the privilege of attending Dr. Seuss’s How The Grinch Stole Christmas! at Children’s Theatre Company in Minneapolis.
Everything about the show was delightful and charming – the story, the design, the performance, and the chattering of little voices throughout the theater commenting on the story unfolding before them.
Like many of the kids in the audience, my children and their cousins spent the show on the edges of their seats—aching to get as close as possible to the action.
The sweet joy of their experience will live on in all our collective memories, in part because that’s the power of creative experiences and in part because Children’s Theatre Company brought that value directly to the audience with a smart and effective prompt in their program design.
On a personal level, the Creating Connection research finding around memory making is one of my favorites. And I’m thrilled to be a small part of it both behind the scenes and from the audience.
If making memory is part of your messaging or programming, please let us know! We’d love to see and share more examples of this concept in action.
Get inspired by the Grinch!
The Children’s Theatre Company included prompts and activities in their program that inspire audiences to connect about their favorite holiday memories.
Banner image: The cast of 'Dr. Seuss's How The Grinch Stole Christmas!' photo by Dan Norman