The theater invited performers to share a behind-the-scenes glimpse into what it looks like to audition for a professional production.
What does it all meme?
Part of Crystal’s strategy is to make social media posts topical and engaging, like this play on the meme popular last spring, where Facebook users were sharing a list of ten bands—nine of which they’ve seen in concert, and one they have not. Could Ross Ragland fans spot which artist had never actually performed in the theater?
Creating Connection concepts have also been applied to fundraising appeals, building in images of young, smiling faces into campaigns and shifting focus from the formal building to the creative expression and joy that happens inside it.