Our formative research into the intersection of public values and arts, culture, and creativity, identified that the American public believes that if they had more opportunity to express or experience creativity in their lives, they would be happier.

As you craft stories, messages, and programs that tap into this HAPPINESS benefit, consider the following concepts that share how connecting through creative expression…

  • Creates lasting memories

  • Promotes interaction with people, reduces social isolation, and builds stronger relationships

  • Provides opportunities for us to experience the full range of human emotion, and makes us more present in everyday moments

  • Is fun!


News you can use

A growing collection of studies, trends, and new ideas about art, creativity, and happiness.