Our formative research into the intersection of public values and arts, culture, and creativity, identified that the American public believes exposure to creative experiences helps us GROW in many ways.

As you craft stories, messages, and programs that tap into this growth benefit, consider the following concepts that share how connecting through creative expression…

  • Inspires, teaches, and challenges us

  • Helps us understand, appreciate, and empathize with other people, perspectives, and cultures

  • Enlarges our emotional capacity

  • Promotes cognitive development and fosters critical thinking, problem-solving, and collaboration skills


News you can use

Access studies, trends, and new ideas related to GROWTH and explore how organizations are thinking about arts, creativity, and culture as tools for learning and self-improvement.