Ever wondered what core values inspire people to participate in arts, culture, and creativity, and which messages you should use to connect your programs to what people really care about?
This seminar will share the data-driven strategies coming out of Creating Connection that can help increase the power of your communications, programming, and outreach. It will discuss a growing body of research around the intersection of creativity and public values, and offer tangible messaging strategies, tools, and real-time examples aimed at helping you attract and retain audiences and connect more deeply with your communities.
Work in tandem with your artistic, marketing, and executive team during this session, and be prepared for hands-on learning that you can take back to your organization to start exploring how your offerings can tap in to the values and motivations of diverse stakeholders.
This session is taking place as part of the Arts Midwest Conference and registration is required. It is open to both attendees of the Conference and the public. To register, please visit the Arts Midwest Conference website.