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National Assembly of State Arts Agencies

Research shows that most Americans value the arts and participate in them on a regular basis. Despite this broad engagement, the arts are too often portrayed as "a nicety rather than a necessity." Can our field shift this perception and tap into more enduring support? Learn how Arts Midwest, The Metropolitan Group and a growing cohort of cultural leaders in Oregon, California, Massachusetts, Minnesota and Michigan are using proven research and communications methods to build public will and make the arts a more recognized and valued part of everyday life.