Create meaningful messages

Looking to craft messages and communications that tap in to what people care most about in their lives? Welcome, you’ve come to the right place!

Our research helped us identify the language that will help you demonstrate how your programs and services help people connect and deliver on the benefits they seek from creative experiences. Dig in to some of our core values-based messages and explore the language you can use to talk about what benefits people will experience in your programs.

The power of connecting through creative expression:

Sharing creative experiences and expressing our own creativity builds powerful connections with people…with the community and world around us…with ourselves…and with our cultural heritage.

The benefits people derive from creative activities:

Downloadable Message Framework

Access all the recommended messages in one easy-to-read chart. Use this resource to find messages, ideas, and inspiration that can tap into the public’s existing, closely-held values.