Background

Creating Connection is a national movement to make arts and culture a recognized, valued, and expected part of everyday life.

It builds on previous efforts to promote the arts and culture, but is grounded in new research and a unique approach to building public will that creates change that stands the test of time.

We are now sharing what the initiative has learned with organizations and leaders across the country -- offering presentations, in-depth training programs, workshops, and technical assistance that can help you understand and apply these new strategies, messages, and tactics to your work. 

Creating Connection is co-led by Arts Midwest and Metropolitan Group in collaboration with a committed group of state and local arts agencies, arts and culture institutions, arts service organizations, working artists, arts educators, and others. Learn more about our project leaders and participants in Oregon; San Jose, California; and Massachusetts, and the incredible funders who are making this work possible.