Background

Creating Connection is a research and messaging initiative that helps creative organizations connect their messages and programs to existing community values. It aims to help expand audiences and support for the arts by helping organizations deepen relevance and learn new messaging strategies.

Launched in 2015, the program has supported organizations across the United States through trainings, workshops, technical assistance and grants.

Creating Connection is an intiaitve created by Arts Midwest and Metropolitan Group. The program has been supported by private foundations, state and local arts agencies, arts and culture institutions, arts service organizations, working artists, arts educators, and others.

 

Banner image by Amanda L. Smith courtesy of Eugene Symphony.